Explore G-SHOCK City: Unlock Limited-Edition NFTs and Experience the Brand Like Never Before
Casio America, Inc. is thrilled to unveil a groundbreaking initiative for the iconic G-SHOCK brand with the introduction of VIRTUAL G-SHOCK in The Sandbox. This collaboration within the Web3 metaverse aims to merge the brand’s renowned durability and distinctive style into an engaging, gamified experience. Starting September 24, 2025, enthusiasts will have the opportunity to immerse themselves in G-SHOCK’s universe through dynamic gameplay, exclusive avatar releases, and unique NFTs that celebrate the brand’s legacy.
Welcome to G-SHOCK City
At the core of this innovative venture lies G-SHOCK City, a digital playground where players can navigate through the history of G-SHOCK in an exciting adventure-game format. Participants will have the chance to showcase their skills in survival races inspired by shock resistance, while also exploring the rich heritage of the world’s most resilient watches. As players progress, they will unlock digital collectibles that honor G-SHOCK’s striking design legacy.
Introducing the Robot-Inspired Avatar Collection
As part of this launch, G-SHOCK will debut its inaugural robot-themed avatar collection tailored for The Sandbox. Drawing inspiration from five of the brand’s most celebrated models—DW-5600, DW-6900, GA-110, GA-2100, and the oversized GA-V01—each NFT avatar boasts a distinctive appearance and gameplay enhancements exclusive to The Sandbox platform. This fusion of G-SHOCK’s physical robustness with digital creativity allows fans to experience the brand like never before.
A New Era of Fan Engagement
This metaverse initiative not only enhances fan interaction but also introduces G-SHOCK to a younger, tech-savvy audience, creating a bridge between watch aficionados, gamers, and NFT enthusiasts in a vibrant, interactive space. With this innovative approach, G-SHOCK continues to solidify its position as a leader in both the watch industry and the digital realm.
About G-SHOCK
The G-SHOCK watch, known for its shock-resistant properties, is a testament to toughness, inspired by the vision of its creator, Mr. Ibe, who aimed to design a watch that would never break. After producing over 200 handmade prototypes and testing them rigorously, the first G-SHOCK was launched in 1983 in Japan, quickly earning the reputation as “the toughest watch of all time.” Each model incorporates seven resistance elements, including electric shock, gravity, low temperatures, vibrations, and water, ensuring its durability. The watch features advanced technologies that protect internal components from damage, including urethane cushioning and suspended timekeeping mechanisms. Since its inception, G-SHOCK has continually evolved, embodying Mr. Ibe’s philosophy of perseverance.
About Casio America, Inc.
Casio America, Inc., based in Dover, N.J., serves as the U.S. subsidiary of Casio Computer Co., Ltd., headquartered in Tokyo, Japan. Recognized as a leading manufacturer of consumer electronics and business solutions, Casio America was established in 1957 and offers a diverse range of products, including calculators, keyboards, mobile devices, watches, and more. The company is committed to its core values of “creativity and contribution” through the launch of innovative and imaginative solutions.
